What are cookies ?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
What types of cookies do we use ?
Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.
Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.
Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns.
The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.
Functional: TThese are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.
Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.
[cookie_audit columns=”cookie,description” heading=”The below list details the cookies used in our website.”]
How can I control the cookie preferences ?
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.
We measure the reach of our website with Matomo, an open source tool that we run on our own server.
A cookie may be set on the user’s device, which can be used to track the activities and, for example, to recognize recurring visits. The user’s IP address is automatically shortened so that it is no longer possible to trace back to individual persons. Among other things, the approximate geographical location, device, screen resolution, browser and pages visited, including the length of stay, are evaluated.
Insofar as we obtain the consent of the user, the processing of data takes place on the legal basis of Art. 6 Para. 1 Subpara. 1 Letter a) GDPR. Otherwise, it is based on Article 6 (1) (1) (f) GDPR. Our legitimate interest lies in optimizing our website, improving our offers and online marketing. (Source)